Rich heads up all business operations of BBM America, LLC, which includes CX Orlando Worldwide Research & Revenue Architects, AmeriVoices Polling, Re-Align Web Design, Big Deal Pass and Original Orlando Tours.
Rich came to Orlando in 1993 to run Sun Sports and FOX Sports Florida. He also served as VP, Cable Relations for the PAX Television Network and as the GM of FOX Entertainment Groups' productions at Universal Studios.
After leaving TV production, Rich led initiatives to bring soccer to the region as COO of Amsterdam-based Ajax Football Club’s American operations and as the president of the Orlando Sharks, the city’s original entry into the Major Indoor Soccer League, while serving as VP, Sports & Entertainment for the Buena Vista Corporation.
Rich has earned a reputation as a renowned expert and speaker on customer experience and recently served as chair of the MSPA Global Board of Directors.